London. October 2015.
Earlymarket has joined a small group of investors backing the California based company, Iotera. This technology company has developed the Iota, the world’s smallest tracking device available to the public. Because of its months-long battery life and ever increasing range, what started out as a pet-tracking device is now yielding endless practical possibilities.
Although the basic range of the tracker is 4 miles from the home-base, each home-base will link up with those in other houses to create a network. The range then increases with each new home-base added in the area. Iotera believe that it would take fewer than 20 home-bases to cover San-Francisco in its entirety.
The $1 million raised during this seed funding round is primarily to expand the delivery of their device. This exciting technology company is in keeping with Earlymarket’s other investments, which are all early-stage companies that demonstrate a high level of innovation and originality.