Bike navigation device BeeLine raises £500,000

The company secured funding from retail and consumer startup investment fund TrueStart, as well as Seedrs, Seedcamp, us and the London Co-Investment Fund.
BeeLine is a Bluetooth-connected, handlebar-mounted device that helps urban cyclists get from A to B without giving them turn-by-turn instructions. The device features a sort of compass arrow, which points in the direction in which the cyclist needs to go, so it’s up to them which paths and roads they take.
Earlymarket has expertise in geolocation systems, in particular coposition.com, which will give developers access to scalable geolocation services.